I have known the importance of blogging as a marketing tool for a while but for some reason I keep slipping on the blog for our photography site. Partly it is because of the madness of the day-to-day of family, photography and my other job and my other blog that puts this on the back burner.
I also run a couple of NFL sites called NFL Spin Zone and Bolt Beat and know how much traffic that can be brought in for blogging. I know how to do it and can do it well, but I still seem to push it on the backburner. It needs to go to the front of the priority list.
Working on a wedding this weekend and met with this DJ named Earl Henry from My DJs and he was telling me about his business and the marketing that he gets just from blogging. There was important pieces that he included on those blogs that I didn't even think much about. I was in sports blogging and know my way around that world, but in this blogging environment in photography I am still trying to find my way.
List out the vendors of events. List out the location. All these people deserve credit for the things that they do and search results for certain venues can have you linked to them. I am not sure what people that are getting married put in google when they are looking to find photographers, but I could imagine them writing "Grand Tradition Fallbrook Wedding Photographer."
I imagine that customers try to find a place to get married first and then figure out the rest. If you already have the experience at a venue, it is going to put you ahead of the line.