One of the biggest things that will separate good photographers from someone that is just getting into the game is consistency. Will your clients know what they are going to get when they hire you? Is the photographer able to consistently show that they are able to capture the shots that they show in their portfolio. Will the photos have the same look and feel?
With social media, the accounts that stand out visually are the pages that can show consistency throughout their page. Are you able to look at the feed and know which photos are coming from your account. Are you able to show that consistency throughout your account.
Here is a great source of information on how this photographer makes quick edits through his phone to create a consistent look and feel for all of the photos in his account. It is great insight on what we do!