Instagram plans to create an algorithm in order to switch up the order of your feed. You won't be getting your photos in chronological order any longer and you will be getting the photos that Instagram thinks that you want to see. What does that mean for businesses that have been using the platform? What is it going to do for the photography world?
We don't know what it is going to bring at this point, since we have not seen the algorithm go into effect. Content is still going to be king and you still want to have content that people want to share or engage people. That is how this whole game works and will work.
The reason why Facebook's algorithm has hurt businesses is because they started devaluing the business pages on their algorithm unless they were sending in some dough. With Instagram, there is nothing that distinguishes your page from being a business or a human. It will be interesting to see if businesses do stand out or if it gets pushed to the bottom of the stack.
We will have to wait and see what it all looks like once it gets released out to everyone, but at this point it seems that it will be great for people that already have a good following. Once it gets released we will have to do our own evaluations on what is the best items to post and when is the best time to post. Our eyes will be all over it!