From time to time, I can't help but get an itch that I just have to scratch. I am not talking about a physical itch. I am talking about the photography itch. The creative itch. The itch to create something. The itch to create art! I tend to get this itch often. I want to create all the time and luckily I get the opportunity to do it often as a photographer, but when there is a bit of a lull in the action that itch starts to creep up. If a few days go by and I have not been able to stretch out that creative muscle, then I get that itch to create something new.
I have that itch right now, since I have not shot in a week. I need to get out there and create something. Anything! This is the best time for some of my friends to get in a shoot, since I just want to stretch out that muscle. I would just ask them to come out and take some photos.
It is time to create. It is time to make something awesome. This is why photographers are always looking to create something different. Creating the same image over and over gets a little boring. This is why we sometimes challenge ourselves with different ways to get better.
We work with flashes more. We work without flashes. We only use prime lenses. We stick to one lens. We are always looking to create something fresh and different. We know where we will get our wins, but we will always look to stretch and reach a new place.
I can't help but find ways to get better or get more efficient with what we do. I started looking into some new presets and am testing out the Mastin Labs. Instead of shooting to create at the moment, I am working on some new editing looks that we can push out. I don't think it is possible for my brain to stop pushing in this type of manner in the creative world. That is where I will get my win on creativity today.