How are you creating engagement on social media?

Content is king! Content is KING. Content is king! How are you creating engagement over social media? I don't know how many times you have heard it, but in the blogging world it is said over and over and over again. I ran a San Diego Chargers site for a long time and was able to get a lot of traffic on that page and the only reason why we were able to get so many people around is because we were always able to create content.

The offseason was our biggest time to get people around. While the main networks were slowing down on their football coverage, we were still flowing with content every day for people to look through.

In the world of photography, we have to do the same thing. We have to create content all the time in order to share with everyone. We can recycle through our old photos for so long, but at some point you have to create. If you don't have any shoots scheduled for a good amount of time, you will have to work on some personal shoots. Find some people or things to take photos of and create.

The best practice for all of us is to continue to pick up that camera and keep working. We need to create content all the time.

That content needs to be shareable. You want that content to create emotion.

Some of the latest content we have created for social media is some of our photos with some meaningful love quotes on them. Our clients love seeing the quotes on the photos, but other people would love to share those photos out with other people as well.

Just look at the last couple of photos we created to share.

When I saw you I fell in love, and you smiled because you knew - William Shakespeare love quotes engagement photography

The best thing to hold onto in life is each other audrey hepburn love quotes engagement photography

People love good imagery and they love quotes. We just put them together to create something to get a response from them. With all the algorithms that are going out for all the social media networks at this time, you need to be able to create a reaction and a response with your work. That is how you will get pushed to the top of the line on all these algorithms. 

What are you doing to get to the top of the line? How are you getting noticed? How are you generating a response on social media?

What does the new Instagram algorithm mean for photograhers?

Instagram plans to create an algorithm in order to switch up the order of your feed. You won't be getting your photos in chronological order any longer and you will be getting the photos that Instagram thinks that you want to see. What does that mean for businesses that have been using the platform? What is it going to do for the photography world?

We don't know what it is going to bring at this point, since we have not seen the algorithm go into effect. Content is still going to be king and you still want to have content that people want to share or engage people. That is how this whole game works and will work.

San Diego Art Fashion Photography flour thrown

The reason why Facebook's algorithm has hurt businesses is because they started devaluing the business pages on their algorithm unless they were sending in some dough. With Instagram, there is nothing that distinguishes your page from being a business or a human. It will be interesting to see if businesses do stand out or if it gets pushed to the bottom of the stack.

We will have to wait and see what it all looks like once it gets released out to everyone, but at this point it seems that it will be great for people that already have a good following. Once it gets released we will have to do our own evaluations on what is the best items to post and when is the best time to post. Our eyes will be all over it!