How do you write a good blog post as a photographer? I just got done listening to the webcast from Michael Hyatt on writing a good blog post. There were a lot of keys that I am going to put into effect immediately in order to see if they make an impact.
If you didn't know, I am a successful blogger that still has not been able to find my voice in the photography blogging world. It is a different beast in comparison to the sports and news type blogs that I have been doing.
I currently write about the San Diego Chargers on a successful blog called Bolt Beat. The engagement is high there and I helped build that thing from the ground up. The world of photography blogging is different.
First, I still am trying to figure out my audience. I know that I have the content to make the blog spectacular. The content is the photos. That is what we do as photographers. We just need to find a way to reach people and get people to open up our posts. Who is the target audience that I am trying to reach?
I have struggled with that question for a while. Of course I want it to be brides and clients, but I tend to write more to other photographers on the blog. Potentially, this blog will be for both audiences. I will treat it in that manner and see what comes of it.
The generic titles that I had in the past were not grabbing attention, so I am going to have to switch that up. When I want to get the attention of clients, I have to get a title that will get them to click in. All I want is for people to click in and see what we do as photographers. The headline will be the way to do it.
Just as Michael Hyatt said, you can have the fanciest fish pole in the world, but it is the bait that will bring them in. Our bait has to be the headline. Get that headline out there and maybe someone will make their way into the post.
Some of the principles that were taught will be used on my Chargers blog and I will see how the growth works there. I will be also keeping track of what happens around here. I am expecting some big things to open up.
Time to see some explosion in the photography blogging world.