Social Media has changed the marketing and business world. More and More businesses are seeing the value in focusing their marketing dollars towards social media. Where do you start. No matter how large or small the business is, it’s very important that you understand the look and feel of your brand.
When I meet with our content clients, the first thing I do is is talk about their brand. We work on brand development and focus points. It's important that there is a clear vision and understanding before moving forward.
At this point, we take the brand's main focuses and and create their content look. This is an extremely important part of the process! This will be the look across all the touch points of the business’s brand. Consistency is key!!! You want to keep the same feel and look, so there is no consumer confusion at any point of their journey with the brand.
From there we then begin to plan and lay out the content. Typically we create a content calendar and plan out the topics and categories we will be posting on. We of course schedule the photo shoot and on the reveal of the content material we go over a social media marketing funnel and strategy plan.
Then we watch the magic happen! We love creating for all of our clients. If you would like to know more, send us a message and we can discuss.