How are you creating engagement on social media?

Content is king! Content is KING. Content is king! How are you creating engagement over social media? I don't know how many times you have heard it, but in the blogging world it is said over and over and over again. I ran a San Diego Chargers site for a long time and was able to get a lot of traffic on that page and the only reason why we were able to get so many people around is because we were always able to create content.

The offseason was our biggest time to get people around. While the main networks were slowing down on their football coverage, we were still flowing with content every day for people to look through.

In the world of photography, we have to do the same thing. We have to create content all the time in order to share with everyone. We can recycle through our old photos for so long, but at some point you have to create. If you don't have any shoots scheduled for a good amount of time, you will have to work on some personal shoots. Find some people or things to take photos of and create.

The best practice for all of us is to continue to pick up that camera and keep working. We need to create content all the time.

That content needs to be shareable. You want that content to create emotion.

Some of the latest content we have created for social media is some of our photos with some meaningful love quotes on them. Our clients love seeing the quotes on the photos, but other people would love to share those photos out with other people as well.

Just look at the last couple of photos we created to share.

When I saw you I fell in love, and you smiled because you knew - William Shakespeare love quotes engagement photography

The best thing to hold onto in life is each other audrey hepburn love quotes engagement photography

People love good imagery and they love quotes. We just put them together to create something to get a response from them. With all the algorithms that are going out for all the social media networks at this time, you need to be able to create a reaction and a response with your work. That is how you will get pushed to the top of the line on all these algorithms. 

What are you doing to get to the top of the line? How are you getting noticed? How are you generating a response on social media?

Create content worth sharing.

 I guess it really is simple. I was listening in with Michael Hyatt during his Influence and Impact Summit and he shared the simplest word in order to make an impact and in order to create a following. 

CREATE CONTENT WORTH SHARING. 

It really is that simple. It makes too much sense. Sometimes we get stuck in the mode of writing up posts on our blog or on our facebook just to write a post. If you come at it with the approach of creating content that is worth sharing, then you will have a little more purpose with your content. I want to take this approach more with all things social that I do. I want to do it with all my blog posts. I want the content that I create to be worth sharing.

I started it out with some Instagram posts that I created. You can check that out here:

 I want whatever I create to be shared with others. I used the humorous approach with the Instagram post above.

I want to have the approach of creating viral type of content. That will be the approach. Now for the execution.