We are all caught up in the numbers. It is what we all want to see on our posts and on our Instagram. We all want to see a ton of likes and a ton of followers. That is what we want to see because it is one of the few measurables that we have.
Is it really that important though? I will not say that the number is completely useless, but for your business, you would rather have quality followers over a high number of followers that do nothing for you.
Getting caught up in the numbers will make you do some stupid things like buying followers, or following and unfollowing people around Instagram and liking a bunch of photos that you don't even care too much about. You want people following you because they like what you have to offer and not because you hit the follow button on their page once and now they are following along just to boost your numbers.
That one follower that is not doing anything for you is not going to do anything for your business. Find people that will share everything you do out to people. That is the type of follower that you want. Create a community with the followers that you have and the numbers will start to grow with people that actually want to see what you do and with people that want to be part of your community.
Don't worry about the numbers. Just keep posting quality things and the quality followers will come.