Content is king! Content is KING. Content is king! How are you creating engagement over social media?
I don't know how many times you have heard it, but in the blogging world it is said over and over and over again. I ran a San Diego Chargers site for a long time and was able to get a lot of traffic on that page and the only reason why we were able to get so many people around is because we were always able to create content.
The offseason was our biggest time to get people around. While the main networks were slowing down on their football coverage, we were still flowing with content every day for people to look through.
In the world of photography, we have to do the same thing. We have to create content all the time in order to share with everyone. We can recycle through our old photos for so long, but at some point you have to create. If you don't have any shoots scheduled for a good amount of time, you will have to work on some personal shoots. Find some people or things to take photos of and create.
The best practice for all of us is to continue to pick up that camera and keep working. We need to create content all the time.
That content needs to be shareable. You want that content to create emotion.
Some of the latest content we have created for social media is some of our photos with some meaningful love quotes on them. Our clients love seeing the quotes on the photos, but other people would love to share those photos out with other people as well.
Just look at the last couple of photos we created to share.
