Instagram stories has been out for a while now and seems to have taken over more attention than the actual IG feed. It is something that we use to gain more brand recognition and for people to understand our personalities more and more. There are a number of times that people know us already before we have even met because they have seen us on stories.
While the Instagram feed is more curated and look more and more like your portfolio, the stories section can be your place to show more behind the scenes in your business and for your lives. If you suck at it, it disappears in 24 hours and you get to try again. Pay attention to what is grabbing people’s attention and show more and more of those things that people are interested in.
Here are some things that recommend on Instagram stories.
SHOW YOUR FACE
A lot of the time, photographers do not like to be on the other side of the lens, but you need to be. People need to see who you are and gain some trust by seeing who you actually are. It might feel weird at first, but just do it and you will feel less and less awkward about it.
SHARE BEHIND THE SCENES
While you are at a wedding, show the fun times when you do have a chance to grab your phone. Typically it is during the reception and the dancing when I really get a chance to grab it and capture moments. A lot of the time, I just record videos or photos outside of Instagram and bring them up later to be posted through stories. It takes less time and allows you to be able to put the information you want on the photos or videos.
BE AUTHENTIC
I am a clown always… so that is what you all see in our IG Stories. That doesn’t mean that you have to be a clown. I share all the normal things that I do and allow people to see it. People know that I have this addiction to pizza and it is OK. If there are areas of your life that you don’t want to share…. you don’t have to share it. It is all up to you. Just share something so people can see you!
Join the community
Join our Facebook group
Remember that Facebook owns Instagram and your stories can be pushed up to your Facebook business account as well. Share in as many places as you can and let people see you. This is the social media world and being seen has to be part of your marketing plan!
Check out the video below of us talking with Emma and how to get in front of people on her Stories. Share with us your INSTAGRAM profiles so that we can follow and see how you are using it. Jump into our Facebook group as well to join the community.
